TV Tonight: Saturday June 27th, 2009

Here’s what’s on TV tonight on this Saturday night.

• Kings
• Law & Order (Repeat)
• Law & Order: SVU (Repeat)
• Without a Trace (Repeat)
• Harper’s Island
• 48 Hours Mystery (Repeat)
• Cops (Repeats)
• America’s Most Wanted
• Wipeout (Repeat)
• Castle (Repeat)
• Eli Stone
• Saturday Night Live (Repeat) Host: James Franco

CBS Launches “Project L.E.N.O” To Promote 10 pm Timeslot

You know when NBC announced that they were giving The Jay Leno Show the 10 pm ET timeslot, 5 times per week, it made some people wonder what were they thinking.

However, their rival networks will try to jump on this opportunity.

CBS has launched “Project L.E.N.O”. This is to promote their 10 pm ET line-up.

Here is their press release to explain it.

CBS announced to its affiliates that it is launching “Project L.E.N.O.” – an aggressive multi-tiered local market campaign (Late Prime Enhanced News Opportunity), designed to boost its stations’ 10:00 PM, ET/PT viewership and flow into late local news in the new season.

The Network is providing a full “tool kit” of materials to stations to promote the 10:00 PM hour. Opportunities include sponsorable broadcast spots and behind-the-scenes vignettes, sponsorable web banners and tagable radio spots. The package also includes an affiliate swap spot to promote the 10:00 PM hour.

“As the face of network television changes this Fall, ‘Project L.E.N.O.’ will help our stations capitalize on this opportunity in the 10:00 PM hour,” said George Schweitzer, President, CBS Marketing Group. “Our Marketing Group loves acronyms…and ‘Project L.E.N.O.’ says it all.”

Obviously networks think they can capitalize on NBC’s decisions. Will they be right? As usual, you’ll have to tune in.

TV Tonight: Friday June 26th, 2009

Here’s what’s on TV tonight on this Friday night.

• Virtuality – FOX Movie
• Surviving Suburbia
• The Goode Family
• According to Jim (Repeat)
• 20/20 – Farrah Fawcett Special
• Chopping Block
• Dateline NBC – Farrah Fawcett Special
• Ghost Whisperer (Repeat)
• Flashpoint (Repeat)
• Numbers (Repeat)
• Primeval
• WWE Friday Night Smackdown
• 2009 NHL Entry Draft

TVDoneWright.com would like to send thoughts and prayers to the friends, families, and fans of the two entertainment icons that passed away yesterday. Farrah Fawcett and Michael Jackson were both icons in their fields, and will never be forgotten.